Make the most of your fundraising
See our top tips for fundraising success below
If you’ve never organised a fundraiser before, getting those donations in can be a pretty intimidating prospect. But it needn’t be! Take a look at our top fundraising tips to kick-start your fundraiser and make it as successful as possible…
Know your network
Identify everyone in your network that you are trying to reach with your fundraiser, e.g. friends, family, colleagues, club members.
Think about the best ways to connect with the network you’ve identified:
- What is the best way to contact them, what social media platforms do they use most?
- What kinds of stories would they like to hear from you, what aspect of the cause resonates most with them?
Have a clear comms plan
It doesn’t need to be fancy, but knowing what you’re going to tell your audience and when will guarantee that you tell the story you want and get the key information across.
Here is an example of a simple yet comprehensive fundraising comms plan.
Share plenty of updates
There’s lots of ways to engage your network with your fundraiser and keep those donations rolling in. Here’s a few ideas for you:
- Post challenge updates (before, during, and after your challenge/event)
- Scream it from the rooftops when you hit fundraising milestones
- Write public acknowledgements for large donations
- Share information about the cause and impact of your fundraising
Get creative! Just keep getting your fundraiser out there; the more you share, the more likely you are to get donations.
Offer donor rewards
Donor rewards can be a useful tool to encourage your network to donate or donate more. Anything can be a donor reward, but it’s important to choose the right rewards for your network and match them with an appropriate donation amount.
Here are some examples of donor rewards from past fundraisers to get your creative juices flowing:
- Donate £20 and I will send you a personalised thank you video.
- Donate £35 and I will sing a song of your choice during my challenge and share it.
- Donate £50 and you can choose a costume for me to wear during part of my challenge.
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